The Digital Construction Marketplace
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This paper seeks to capture and analyze the recent growth in industrialized construction in North America from new and existing companies. The concepts and technologies of industrialized construction (IC) – such as prefabrication, preassembly, modular, offsite, and volumetric construction – are relatively well-established. However, the sudden attraction of large-scale investments for entrepreneurial firms adopting these strategies is unprecedented in the AEC sector. The causes of this interest are varied and outside of the scope of this paper. Instead, , this paper provides an overview for the current status and potential future of practitioners in this space. To do so, we compare the orientations of industrialized construction firms in the United States across a broad spectrum of categories comprising target markets, business models, and basic strategic details.