A Useful Guide to SWOT Analysis

A guide to SWOT analysis.


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Full Description

The goal of this Useful Guide is …

  • To introduce SWOT as a useful strategy tool,
  • To help you carry out a SWOT analysis that is robust and relevant,
  • To guide you around its pitfalls, so that you can create a strategic direction for you or your organisation.

This Useful Guide is a book about SWOT as a strategy analysis tool; it is not a Useful Guide to Strategy; that is a separate subject. A future Useful Guide is expected to cover a wider view of strategy.


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